EXPERIMENT 01 · ANDREA
17th—22th April 2017 · Milan, Design Week

EXPERIMENT 01 · MOHOLE CREATIVE CLUB

ANDREA · An App from scratch
In our messy and chaotic world, people are more and more embracing the concept of time and resources’ optimization. Therefore, the idea of saving time and money brings the user to stay in his own comfort zone, without going out shopping and comparing hundreds of brands, clothes and prices directly on the screen of their smartphones.

The app was born from the needs to create a link between the user and the store and to redefine the concept of shopping, by giving a new life to the habit of buying in store thanks to technology.

However, there is still a significant number of users who love to re-experience shopping in physical shops and are sensitive to a special technology that could help them.

It often happens that the dress seen in a picture and purchased online doesn't match our expectations or the product we effectively get. Let's rediscover the pleasure of touching what we are buying, paying attention to the workmanship of the cloth and to those small details that we often miss.

#1 GROUP
Wear your choice

Chiara Bagnardi, Paola Berardi, Luisa Nicolino, Massimo Pacher, Christian Nadile

#2 GROUP
Jump in store!

Alessandra Grazioli, Paolo Barbieri, Veronica Faccone, Twila Federica Muzzi, Claudia Tavelli

#3 GROUP
Let Andrea dress you

Enrico Cerri, Michelle Tata, Iris Marconi, Davide Nasta, Alessia Calvetti

#4 GROUP
All in Shop!

Roberta Inverardi, Letizia Gregori, Giulia Cracco, Giulia Gromero, Vittoria Follador

#5 GROUP
Shop real life

Mirko Severino, Edoardo Ambrosoli, Pietro Butti ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌

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